Sustainability
Sustainability forms the fundamental backbone of entrepreneurial action, a guiding principle that extends far beyond short-term profit maximisation. It encompasses not only the mere minimisation of the ecological footprint, but also strives to optimise resource efficiency in all operational areas. This includes careful handling of natural resources in order to ensure their availability for future generations.
Furthermore, sustainability stands for the continuous development of our present-day society and economy, with both companies and employees actively involved. It is about creating and preserving jobs, promoting social justice and improving the standard of living, without neglecting the needs and requirements of future generations.